Real time AI commentary
Designing a real-time AI experience that increased free trial starts by 162%
AI Predictionmonetisation
THE WORLD IS
FULL OF
UNFINISHED
IDEAS
& FRUSTRATING
EXPERIENCES
Smriti.205@
I design the path
THAT MAKE
THEM
SEAMLESS
Case studies
Think. Design. Develop. Launch. Repeat
AI-powered padel intelligence platform
Scaling the new design to 3 international markets (Dubai, London, Spain), achieving 88% first-time user activation.
Video analyticsSports Intelligence
Reducing drop off at checkout
How we reduced cart abandonment by 18% & increased AOV by ₹24
PersonalisationQ Commerce
The interview scheduler
Documenting how we made hiring easier and 2X faster for our customers
Application TrackingChat
Gen AI experiments
Late-night explorations with AI
Claude design + Figma MCP
Translated a concept into a working landing page using Claude in 5 hours.
Cursor + Github
Fixed front end UI issues directly in production code.
Claude + GPT
Eliminated manual color picking by automating HEX code extraction.
A record of curiosity
The things I learn, question, & occasionally write about.
What if machines become more intelligent than human?
Oct 1, 2019
Similarities between Money Heist & UX Design
May 28, 2020
Paytm or PhonePe : The age of digital money!
Jan 3, 2020
Website redesign for a creative design agency
Sep 01, 2021
Recommendations
“In her short time at Dunzo, Smriti has delivered quality work with precision and care. She has proven to be someone whom the team can rely on.”
“A talented designer with a sharp eye for detail and a great balance of usability and aesthetics. She will add tremendous value to any team she joins”
“Smriti is one of the most reliable team member who is hard working and have great ownership to deliver projects. She has led the entire recruitment product single handedly”