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Designing a real-time AI experience that increased free trial starts by 162%













Product Design @Dream 11 | Ex- Dunzo
6 years of asking "Why?" until the product gets better.
















THE WORLD IS
FULL OF
UNFINISHED
IDEAS
& FRUSTRATING
EXPERIENCES
Smriti.205@
I design the path
THAT MAKE
THEM
SEAMLESS

Case studies

Designing a real-time AI experience that increased free trial starts by 162%

Scaling the new design to 3 international markets (Dubai, London, Spain), achieving 88% first-time user activation.
Late-night explorations with AI
The things I learn, question, & occasionally write about.